We are pleased to announce that Seema Krish is now represented by Nusom Collective in London!
We’re excited to work with Lucy Pye, the founder of the showroom –
Scroll down to learn more about her and how to get in contact.
1. Please tell us about your background and how you got started in the Interior Design industry?
It was a happy accident, which came after years in the South of France and my work with a graphic design agency delivering design services to businesses in the local area. As if in a fairytale, I was on one of my walks to work around the marina and between the sparkle of the morning Sun in the Cote d’Azur’s turquoise ocean, these beautiful metallic beasts appeared bobbing away gently, it suddenly dawned on me “we have so many businesses right here on our doorstep”. It was then that I embarked on creating the Superyacht industry wing of our business that included all elements of branding from logo design and brochures through to leather goods and accessories. It was our ever-expanding branding offering that connected me to the interior design industry where bigger projects required trips to London to visit producers, manufacturers and also designers that we were collaborating with.
In 2013 I made the move to London full time. Since then, I have been fortunate to have worked with and alongside some of the biggest UK and International brands – be it artisans, interior designers, and suppliers, educating and assisting to create a true sense of luxury.
With a plethora of experience and successful delivery of multiple brands to the UK from the US (SA Baxter, McKinnon & Harris, and Urban Electric) and abroad, I was in a position where I wanted to push myself and explore the idea of my own business early in 2020.
I started Nusom wanting to bring something different to the design industry and have followed my passion of working with prestigious artists and makers.
The name Nusom is a play on the French term “We are” this coupled with Collective – “We are Collective” – this is at the heart of the business, creating a sense of connection through shared desires and most importantly human connection. It is this human connection that I am most passionate about and one of the key pillars in the business, whilst we present exquisite collections these are all conceived and brought to life through the actions of people and we strive to ensure that the makers and artists behind them receive the credit they deserve. Equally, with so much of our work being bespoke we work extremely closely and collaboratively with our clients to deliver a service that matches the end product.
2. What are some of the lines that you represent in addition to ours?
We are delighted to curate and represent the work of some of the world’s best and most talented artists, craftspeople and boutique artisanal makers. We are firm believers that irrespective of the size of a business the quality, creativity, craftsmanship and attention to detail is what matters – “The diamond is not always as big as the stone it is enclosed in”.
We hold an eclectic range of lines; from textiles, wall-coverings and boutique leather through to fine furniture, sculpture, rugs, lighting and artisans that specialize in the art of drapery and artistic lacquer – quite the variety!
There is however a thread that runs through each of the people we represent be it maker, artist or artisan which is that they are the direct designer, manufacturer or in most cases both. This means that every creation is a piece of art in its own right and each has a distinct heritage of the original hand that created it – this is why we love Seema’s textiles and wallcoverings, you can see that they are more than just fabrics or wallpapers they are born through creativity and made with purpose that reaches beyond exquisite product but gives back as well through supporting local communities and initiatives.
Examples of our other lines we represent include: And Objects, Unit 89, Atelier Midavaine, Jallu, Ferrick Mason, and more.
3. Which are your favorite patterns of ours – textiles & wallcoverings?
Without wishing to sound cliché, that is actually a tough question as I fall for things on different days, in different moods, for use in different spaces or a particular colour way might lead me to another…However, my current “flavour of the months” would be Chatham, Sonoma, Tanjore, Alta, Empire Stripe, Altamont and of course, Bandra…an eclectic mix! I’m really quite obsessed with two of the new wallpapers; Nandi & Lalbagh. Oh and Juhu – Hudson Indigo, it’s the depth to that blue. I could go on…
To get in touch with Lucy – please visit her website nusom.co or email hello@nusom.co
